Offline Promotions for podcasters.

Even though today is what we term the “digital age”, promoting and advertising your podcast offline can gain a lot of traction by using traditional marketing methods. Yes Social media, (Facebook, Linkedin, Twitter) Google, Email, and Podcasting Directories and all excellent ways of driving immediate traffic to your podcasting website, but there is a whole other facet to plug into if you have even a small operating budget.

For instance, a person with a smaller budget could print up small or medium sized posters and post them around town. Or design some 4 x 6 postcards, order them by the truckload and pass them out to everyone you know. Even better you could get a permit from the post office and mail out 1,000’s of them around the world, or purchase a list and target your audience. Paper, gloss, or semi-glossy flyers, brochures, bumper stickers, business are just more ways to get your podcast information into the hands of others that may listen to your production. There are so many types of hand-out promotions that you can use, that I can’t even name them all, but check out gotprint.com. Website: Got print. They cover everything that you’ll need for this type of marketing.

If you want to reach a lot of people quickly consider theatrical movie trailer advertising. You can reach a million plus people in just one weekend alone. And if the movie people are coming to is a blockbuster, you could easily reach 4 times that amount. There is one company that I know of that can get up to speed off o the races and that is Velocity Cinema Advertising Website: http://www.movieadvertising.com. If you have the budget, you could be in 5,000 theaters in less than a weeks time. Knowing from experience, it will be money well spent

If branding is something you are looking into, then you should consider “Billboards”! Not only can you brand yourself with billboards, but you can also get hundreds of thousands of viewers a month, and in some cases that can be in one weeks time, or even per day in some large markets like New York or Los Angeles. There are two company’s that I really like. The fist one is Billboard Source. Website: http://www.billboardsource.com and the other is Billboard Connection. Website: http://www.advertiseonbillboards.com Both of these company’s can help you with the design and placement of your billboard ads.

Using offline methods of promotion can attract a large following for your podcast and even possibly thrust you into the bigtime. Do some research see how you can plug into these resources.