Offline Promotions for podcasters.
Even though today is what we term the “digital age”,
promoting and advertising your podcast offline can gain a lot of traction by
using traditional marketing methods. Yes Social media, (Facebook, Linkedin,
Twitter) Google, Email, and Podcasting Directories and all excellent ways of
driving immediate traffic to your podcasting website, but there is a whole
other facet to plug into if you have even a small operating budget.
For instance, a person with a smaller budget could print up
small or medium sized posters and post them around town. Or design some 4 x 6
postcards, order them by the truckload and pass them out to everyone you know.
Even better you could get a permit from the post office and mail out 1,000’s of
them around the world, or purchase a list and target your audience. Paper,
gloss, or semi-glossy flyers, brochures, bumper stickers, business are just
more ways to get your podcast information into the hands of others that may
listen to your production. There are so many types of hand-out promotions that
you can use, that I can’t even name them all, but check out gotprint.com.
Website: Got print. They cover everything that you’ll need for
this type of marketing.
If you want to reach a lot of people quickly consider
theatrical movie trailer advertising. You can reach a million plus people in
just one weekend alone. And if the movie people are coming to is a blockbuster,
you could easily reach 4 times that amount. There is one company that I know of
that can get up to speed off o the races and that is Velocity Cinema
Advertising Website: http://www.movieadvertising.com.
If you have the budget, you could be in 5,000 theaters in less than a weeks
time. Knowing from experience, it will be money well spent
If branding is something you are looking into, then you
should consider “Billboards”! Not only can you brand yourself with billboards,
but you can also get hundreds of thousands of viewers a month, and in some
cases that can be in one weeks time, or even per day in some large markets like
New York or Los Angeles. There are two company’s that I really like. The fist
one is Billboard Source. Website: http://www.billboardsource.com
and the other is Billboard Connection. Website: http://www.advertiseonbillboards.com
Both of these company’s can help you with the design and placement of your
Using offline methods of promotion can attract a large
following for your podcast and even possibly thrust you into the bigtime. Do
some research see how you can plug into these resources.